The latest expression from Crown Royal is Crown Royal Aged 18 Years.
This new Canadian whisky has aromas of vanilla and stone fruit, the company says, followed by a body of light oak balanced by caramel spice. Notes of nougat are in finish.
Bottled at 40% ABV, Crown Royal Aged 18 Years has a suggested retail price of $139.99 per 750-ml. bottle. It’s available nationwide in limited quantities.
With this release, the company commissioned celebrity grillz maker Scotty ATL to create four exclusive grillz sets, using the depth of the liquid as inspiration.
“It’s an honor to partner with Crown Royal on the launch of Crown Royal Aged 18 Years, their rarest whisky blend, in a way that pays homage to the craft of creating grillz and its impact on Atlanta culture and our community,” says Scotty. “There is a thoughtful process to each grillz set I make, from selecting the materials to sizing it for the most perfect fit. I make sure all my clients are left feeling like royalty, much like the feeling after a sip of Crown Royal Aged 18 Years.”
In the creation of the grillz, Scotty collaborated with a mentor, Eddie Plein, “the Originator and Godfather of Grillz.” Through Plein’s continued mentorship in this jewelry art form, Scotty created grillz sets made with VVS diamonds, opals and 1-of-1 engraved arrows, nodding to Crown 18 Year Old’s bottle design.
“I am excited to be a part of Crown Royal’s announcement of their latest variant and see the evolution of the grillz culture,” Plein says. “While grillz once symbolized poverty and tough economic times to some, they have now become a marker of culture, elevation, and the new definition of luxury.”
With only four of these grillz sets in the world, one was molded for Scotty himself, two were made for Grammy-nominated and Atlanta playmaker duo, EarthGang, and one set is up for auction via PopShop Live on Dec. 15 at 6 p.m. ET. The public will have an opportunity to bid for a chance to own this piece of luxury, with the proceeds benefiting the Atlanta Artist Relief Fund, whose mission is to help feed and support artists (musicians, dancers, painters, actors, etc.) that make up the fabric of the Atlanta community.
Crown Royal will match the final auction sale price up to $10,000.
“The Atlanta community is rooted in luxury and defining the culture today,” says Nicola Heckles, VP of Crown Royal. “We are honored to partner with this next generation of artists and changemakers and happy to be able to support the Atlanta Artist Relief Fund, all while enjoying the crown jewel of our rarest stock, Crown Royal Aged 18 Years.”
The sets were unveiled during an event with Atlanta’s tastemakers. Atlanta-based cellist, OkCello, provided entertainment for the night, while photographer and city native, Inari Briana, captured the spirit of the event with portraits of the guests.
This follows the release earlier this year of Crown Royal Ready to Drink cocktails.