Drinks

Kylie Minogue Wines Rosé Launches in U




The Kylie Minogue Wines Rosé U.S. portfolio will launch with The Kylie Minogue Prosecco Rosé, a sparkling Prosecco Rosé, available in select markets including California, Florida, New York, Massachusetts, New Jersey, Texas and Ohio.

“I am absolutely thrilled to be launching Kylie Minogue Rosés in America in partnership with Evaton Inc.,” says Kylie Minoque, singer-songwriter and face of Kylie Minogue Wines. “It’s been a dream of mine to introduce Kylie Minogue Wines to the United States, so this is a special moment for me. I can’t wait for Americans to be able to enjoy and fall in love with these beautiful rosé wines.”

“Prosecco Rosé was the largest growth category for wine in 2021, with Kylie Minogue Wines leading the market
as the number-one Prosecco Rosé brand in the U.K.,” says Paul Schaafsma, founder and managing director of Benchmark Drinks. “The immense popularity in Great Britain and the demand for global expansion is testimony to the incredible energy, exquisite taste and refined palate that Kylie has contributed since we began Kylie Minogue Wines together. We couldn’t be more excited to continue our journey and to introduce Kylie Minogue Wines to the United States distributed exclusively by Evaton Inc.”

“It’s our privilege to bring Kylie Minogue Wines to the United States,” says Stephen Brauer, CEO of Evaton, Inc. “The stunning success in the U.K. is a result of Kylie’s passion to produce great wines in partnership with Benchmark Drinks’ well-established expertise. From a business perspective, we are primed for success, as the U.S. has a dynamic rosé market and the Prosecco DOC Rosé has been embraced by consumers desire for the ‘Pink Prosecco’.”

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