Drinks

Lux Row Introduces Rebel 100 Rye Whiskey




Lux Row Distillers has announced the newest variant in the Rebel brand family: Rebel 100 Straight Rye Whiskey.

Rebel 100 Rye is set to reach retail shelves across the country later this month at a suggested retail price of $19.99 per 750-ml. bottle.

Rebel 100 Straight Rye Whiskey has a spicy rye flavor from its 51% rye, 45% corn and 4% malt mash bill. Bottled at 100 proof, this new release has a spicy nose that opens into rich rye flavor balanced by hints of vanilla, the company reports.

“Based on the continued success of both Rebel 100 Kentucky Straight Bourbon Whiskey, we’ve elevated the proof of its rye counterpart,” says Eric Winter, Brand Manager for Rebel. “Rebel 100 Rye drinkers still will enjoy the award-winning smooth, spicy rye flavor of Rebel Rye at a proof level that amplifies its taste profile and stands out even better in classic cocktails.”

This follows the recent addition to the Lux Row portfolio of 1.75L bottles of Ezra Brooks and Rebel 100.

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