Wine Lovers Celebrate Beaujolais Nouveau Day 2021

Each year, on the third Thursday of November, the world of wine enjoys the release of Les Vins Georges Duboeuf’s Beaujolais Nouveau wines.

Bottled just a few weeks after the harvest, the wines are considered to be a preview of the vintage to come, as well as a celebration of the Beaujolais harvest.

Per French law and tradition, Georges Duboeuf 2021 Beaujolais Nouveau, Beaujolais Nouveau Rosé and Beaujolais-Villages Nouveau was available worldwide as of midnight on Thurs., Nov. 18, 2021.

Les Vins Georges Duboeuf, founded in the 1960s, was the driving force behind bringing the Burgundian tradition of Beaujolais Nouveau to the global market. This legacy is carried forward by Franck Duboeuf, son of founder Georges.

“This joyous vin de primeur festival is our favorite and most anticipated time of year,” says Franck, who is CEO of Les Vins Georges Duboeuf. “Around the world, people come together to enjoy the results of our efforts in the vineyards and drink to the health and happiness of friends and loved ones near and far; the exuberance of the season is truly encapsulated by this pure expression of the gamay grape!”

The 2021 Beaujolais Nouveau displays a light garnet color with violet reflections. On the nose it has aromas of small red fruits like red currant and cranberry, the company reports.


Beaujolais-Villages Nouveau features a deep garnet color and a typical Nouveau profile, with aromas of small red and black fruits such as strawberries and black currants, the company reports.

Beaujolais Nouveau Rosé, now in its fourth vintage, exhibits aromas of red berries, freshly squeezed citrus fruits and a hint of candy, the company says.

“Even though weather conditions in Beaujolais this growing season resulted in an abnormally low yield at harvest, the grapes produced wines of exceptional quality,” says Dennis Kreps, co-owner of Quintessential with his father, Stephen D. Kreps. Quintessential is the exclusive importer of Georges Duboeuf wines in the U.S. “We encourage everyone to pick up their Georges Duboeuf Beaujolais Nouveau as soon as they can, so as not to miss out on this year’s extraordinary release which is in very limited supply.”

Carrying on the tradition of previous years, more than 1 million bottles of the 2021 Beaujolais Nouveau wines sold in the U.S. will feature with the artwork of the 2021 Georges Duboeuf Beaujolais Nouveau Artist Label Competition winner, Felice Kite. Her painting, For The Love Of Flowers, was selected by public vote from nearly 1,000 pieces of original art submitted this year.

In addition to the new label, every bottle of 2021 Georges Duboeuf Beaujolais Nouveau will again contain a special cork, each printed with an individual code. To see if a cork is a winner, and for complete rules and regulations, visit firstwineoftheharvest.com. The winning corks will be recognized by the site immediately.

“We’re pleased to bring back last year’s popular First Wine of The Harvest Cork Sweepstakes,” Dennis says. “Duboeuf fans will have another chance to win limited edition branded gear to help spread the joy of the holiday season.”

Georges Duboeuf Beaujolais Nouveau is available at wine retailers nationwide for a suggested retail price of $13.99 per 750-ml. bottle. The Beaujolais Nouveau Rosé has an SRP $13.99 and the Beaujolais-Villages Nouveau has an SRP $14.99.

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