Proximo Adds To Range With Deal To Distribute Jaja Tequila
Jaja Tequila has entered a new partnership with Proximo Spirits, moving production to Proximo-affiliated facilities in Jalisco as well as giving the Tequila giant global distribution rights. The move will bring Jaja into Proximo’s distribution network in parts of the U.S. as well as giving the brand a new platform to reach international audiences.
Jaja will continue to work with Southern Glazer’s in the U.S., according to co-owner Maurice Tebele. By partnering with Proximo, Jaja has aligned itself with the world’s largest Tequila marketer. In the U.S., Proximo’s Tequila portfolio was up 9.5% year-to-date through August in control states.—Shane English